Google Partners Connect: Retail

The role brick and mortar retail stores play in shopping experiences is changing. Today's shoppers are more informed, purposeful, and better prepared than ever before. In store traffic is decreasing, while local searches on mobile devices is rapidly increasing. Yet we find that when shoppers DO go in-store to make their purchases, their total purchase [...]

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August Isn’t Just for Back to School Planning

With summertime in full swing, it’s hard to think about the winter holidays that are slowly approaching, but if you’re a small business, an innovative and well planned marketing strategy is imperative during the holidays. Trends over the last few years have indicated that the buying season is growing in length, shoppers are spending more, [...]

Final Thoughts

Reflecting back on the last eight weeks is a bit overwhelming as there are so many things that I have learned. I do not even know where to begin! I think the most important take away I have recognized thus far is I really submerged myself in an atmosphere that I was most certainly not [...]

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This week, I would like to revisit the same topic I wrote about a few weeks back regarding personal pressure and goals. In addition, I will be discussing the topics of recovery and accountability in situations that force us into unwanted circumstances. According to Merriam-Webster, accountability is defined as "an obligation or willingness to accept responsibility [...]

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Actions Speak Louder Than Words

Reflecting back on this short week, I legitimately almost wrote about having writer's block which would have been the ultimate example of "when life gives you lemons, make lemonade". Then I decided it was unlikely that I personally would read a blog post about such a topic so I decided against it. I have instead decided to [...]

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Outside the Box

This week I got to explore a little bit of my creative side for the first time in awhile. While pursuing a Communications degree, I am also in the process of completing a graphic design minor. It has been a semester since I had the opportunity to design and play around with layouts and it [...]

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Meet Amplified’s Newest Employee!

When the opportunity to work at Amplified Digital first surfaced in my life, I had other plans- and by “plans”, I mean a long list of things I might possibly want to do after I graduated from the University of Missouri – St. Louis. That list ranged from three years of law school to moving [...]

Time will Tell

Looking back, this week resembles some sort of a blur. Just to add some perspective, I am currently looking at the same to-do list that I started Tuesday morning and it seems to have gotten longer, not shorter! I have always been the type of person that likes to stay busy. I would rather have [...]

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Baby Steps

I have learned I am a hands-on person in the most roundabout way possible. Sometimes we can never realize just how big a project is until we're a part of it, and this week I observed this first hand. When I first started interning, my desk was pretty much in the middle of nowhere compared to [...]

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