Is your company taking advantage of the Super Bowl? Thankfully, your company doesn’t need to spend millions of dollars for a 30-second in-game commercial spot to reach your consumers.

This is the power of digital marketing, especially social media.

According to David Hibbs of Responsys.com, 96.9 million people watched the Super Bowl last year and hashtags were the main CTA. Companies have also tried using more emotion in their ads and posts in recent years during the Super Bowl (see: Budweiser Clydesdales and dog).

Click here to see what several major brands posted during the Super Bowl last year.

It’s important to realize that not everyone is watching every second of the game. People are on their mobile devices a lot during games to smack talk opponents, post their reactions to plays or to simply see what’s going on (especially if the game is a blowout) Facebook, Twitter or Instagram.

Companies, don’t miss out on this golden opportunity to reach consumers! The keys to effective in-game social media posts are to make it relevant to the game, relevant to your product, and funny/emotional. Click here to check out great posts made by major companies during last year’s Super Bowl game.

It’s true that there are a lot of tweets and Facebook posts during the game, so it’s likely your company’s message will get pushed down. Using the proper hashtags and communicating with the user/consumer will keep the posts relevant though which could keep you Facebook posts high on a user’s feed.

Remember the most basic rule for Twitter and Facebook: you can post to Twitter more often than Facebook. People are more likely to get annoyed on Facebook if you create a new post after every play or quarter of the game. Just remember to keep posts relevant to the game, but don’t be afraid to incorporate your product or service.

For example, if you’re a pizza restaurant you can take a picture of half of a pizza and post “That was a great half. #SuperBowl” at the halftime of the game. Be creative and funny with it. Cleverness goes a long way with users on social media.

The quickest way to lose a user is to post something totally unrelated on Super Bowl night. It’s one of the few nights where everyone has the same interest, no matter how big or small it is.

Contact Amplified Digital Agency in St. Louis, Missouri today if you would like to set up a FREE consultation with one of our digital marketing experts, to talk more geo-targeting & to get answers to any questions you may have. Not in the mood to fill out an online form, no worries! Give us a call 314-884-2080, we’d be more than happy to talk to you!