Happy Halloween! We’ve stirred our cauldrons to bring you a special treat: three tricks to help your business gear up for the holidays and avoid horror stories this season. These ghoulishly delightful marketing tactics are so imperative – you’ll keep the nightmares away if you’re using them!

Now, take a tour through our haunted house to experience the ultimate terror of horror stories without Holiday Marketing Strategies!

[WARNING: SPOILERS AHEAD]

 1.Day of the Dead (1985)

Director George A. Romero describes Day of the Dead as a “tragedy about how a lack of human communication causes chaos and collapse even in this small little pie slice of society.” A group of government scientists and military personnel shelter in an underground bunker near Fort Myers, Florida. The scientists continue their research into finding a cure or pacifying the zombies, but supplies run low, they can’t reach the outside world, and disagreements divide the survivors – They have no way of reaching anyone (alive) outside the bunker.

Effective social media management could have likely saved this group of scientists, giving them a way to communicate with the outside world during a chaotic time. They could have reached out to other survivors and alerted them to their cause, let them know that they needed supplies, and had them come join in. Don’t let your business suffer from a lack of human communication this holiday season! Use Social Media Management to communicate your company’s holiday hours, sales, specials and new products. Targeted Social Media Advertising can also help your business reach target audiences on social networks with your messaging, during a time when every retailer is trying to get in front of buyers.

2. The Walking Dead (Current / TV Series)

Based on the comic book series written by Robert Kirkman, this gritty drama portrays life in the weeks and months following a zombie apocalypse. During season 4, while going through the motions of living in a post-apocalyptic world full of zombies, the group stumbles upon signs for a community called Terminus, who boasts “Sanctuary for all. Community for all. Those who arrive survive.” But this sanctuary turned out to be false advertising, as the community had been overtaken by people who had turned to cannibalism as a way of survival. Upon arrival into the community, the Terminants would ask the arrivals if they were willing to accept cannibalism as their new way of life. Those who rejected the notion were then captured, killed, and eaten.

Had the cast of The Walking Dead done their homework and read the online reviews of Terminus to decide whether or not to bring their families there as a safe haven, they would have avoided being nearly killed and eaten by the Terminants. Surely, those who had visited Terminus in the past would have left shocking online reviews of the staff, the horrible food, and the community overall. Using reputation management can help your business stand out from horror stories like this, by encouraging and generating positive reviews of your business online. Complete and accurate business listings across the internet give your  potential customers and those looking for products and services like yours a way of knowing that they can trust your business.

3. The Shining (1980)

The Shining is a British-American psychological horror film produced and directed by Stanley Kubrick, which features the main character, Jack Torrance, who becomes the winter caretaker at the isolated Overlook Hotel in Colorado, hoping to cure his writer’s block. He settles in along with his wife, Wendy, and his son, Danny. As Jack’s writing goes nowhere, the hotel becomes completely snowed in and the family is isolated. Danny starts having visions that become more and more disturbing. Jack, increasingly frustrated, starts behaving strangely and becomes prone to violent outbursts, and he begins to discover the hotel’s dark secrets and begins to unravel into a homicidal maniac hell-bent on terrorizing his family.

Had the management staff at Overlook Hotel in Colorado used Programmatic Audience Targeting to recruit and hire a reputable hotel caretaker during their snowy winter season, they likely would have avoided the complete mental breakdown that both Jack and his son Danny had, and the caretaker probably would have made it out alive. Whether your business is retail focused, service focused or operates as a B2B, Programmatic Audience Targeting can help your business reach your best possible target audience with the right messaging at the right time. Through various targeting methods such as demographic information, website category, browsing behavior, IP address, mobile device GPS location history, and search habits, Programmatic Display Advertising can help you hone in on the exact audience that makes up your “ideal customer”.

Did we miss any good examples of poor communication in horror movies? Haunt our comments with your own experiences!