Google has recently updated their Customer Match advertising policy for any company utilizing this tactic across Search, YouTube and Gmail ad campaigns. The requirements have become much stricter, so the option to utilize email addresses to inform your target audience...
It’s already August, which means the holiday season is approaching quickly, and you can never start preparing too early! There are several ways that your business can start gearing up for the holiday season right now, and some of them won’t cost you much. Here...
As businesses, we are working in an interesting time when technology and digital advertising is growing exponentially, but we still have millions of consumers accustomed to the “old ways” of traditional marketing through radio, television and print. If you choose one...
You have a great company, providing services and products you know are valuable to consumers, so you invest in advertising to get the word out. You’ve chosen a great strategy, but it may not be as effective as you’d like if you haven’t paid much attention to what you...
It’s hard to believe, but the season for sparklers and fireworks is here! If you’re a firework stand or store owner, you know how frustrating advertising and promoting your firework specials and stand can be, with marketing types like Google, Facebook and every...
